Allianz Arena Stadium naming rights extends until 2030


Media reports has it that the Italian football giants “Juventus” have confirmed on Wednesday the extension of the naming rights for their Turin stadium with German insurance group Allianz until June 2030.
The official current contract deal was signed in the year 2017 and will expire July 2023.
It was however noted that Juventus did not receive any cash reward on that contract, the club previously ceded the naming rights for its stadium to the Sportfive agency in the year 2008, which has since become part of the Lagardere Sports and Entertainment group.That agreement was worth the amount of  75 million euros ($81.5 million) over 12 years from the inauguration of the 41,000-seater stadium in 2011.
In a recent statement released by the club’s management on Wednesday, revealed that this new contract with Alianz was worth "103.1 million euros ($112.14 million) to be added on top of the existing agreements".
It was also revealed that the contract deal will include sponsorship on the men’s training kit, and some sponsorship rights with the women’s team.
The German insurance firm also has its name on various sporting venues in cities such as in Munich, Minnesota and Sao Paulo.

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